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Festival sign keeps the vibes flowing

Originally Posted: 2011/10/05
By , Staff Writer
the warm weather. However, if enough people fail to show up to these events, then the concert organizers and all parties involved risk losing thousands of dollars due to lack of ticket sales. One of the best ways to ensure that crowds flock to these events is by heavily promoting it with signs of all types including banners, sidewalk signs, pole signs, portable marquee signs, changeable letter signs and flags.

While some festivals - including Boonaroo in Tennessee and the Gathering of the Vibes in Connecticut - have been around long enough to garner their own loyal followings, new events must reach out to people who may not have heard about all they have to offer. When it comes to creating buzz for an event, those tasked with marketing the event should make sure they put up banners and other displays in places frequented by music fans and those looking for a place to take a vacation.

One of the best places to promote an upcoming festival with signs is at a festival that already has a large following. By telling people about other events that are coming up, those in charge will be able to ensure that many will be in attendance. It can also be a good idea to put these signs in record stores and concert venues, as both are places where music fans gather.

It is also key to think about what content should be included on the sign. What is most important to the target audience is what bands will be performing, whether they will have the chance to camp out and what other activities will be going on.

Once the date of the event arrives, it's important for organizers to make sure that people driving in from all over the country will be able to find their way to the fun. Having directional signs that tell people coming off of a highway where they can go to gain entry into the park or venue will save them time and allow them to experience the festival in the right way - groovily.
© 2011 All rights reserved. Reproduction with permission.

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