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ALPHABET SIGNS News

A summary of sign news with links to related articles for our business sign customers.

Directory board signs point customers in the right direction

Originally Posted: 2011/10/11
By , Staff Writer
When consumers are looking for a business, it can be frustrating to search for hours without any luck. Oftentimes the lack of direction to a store can leave potential customers with a bad impression and result in them taking their dollars to a competitor.

It doesn't matter how well a business is run or the quality of the products being sold, if getting to the door is difficult, people will never know about the company's goods, and sales will be lost. This is especially true for enterprises located in crowded office buildings. The sheer number of offices may make it confusing for anyone. Implementing the right signage can go a long way in ensuring that everyone gets to where they want to go in a timely manner. Some buildings try to make it easier for visitors by hiring a full-time door man who is able to not only greet them but also tell them where they can find the desired destination. However, many buildings do not have the money to hire someone or multiple people full time, so they must do the next best thing - use a directory board sign with the names and office numbers of tenants.

While it may seem obvious, having a well-designed sign will make life easier for both the business and the client. When designing the display, it is vital that it is easy to follow, with listings moving in order either alphabetically or by floor.

If the sign is made correctly, one can easily imagine someone saying to themselves, "I was nervous before I came here for the first time. But thanks to this easy-to-follow sign I was able to figure out where the dentist was and get my teeth cleaned in a quick and stress-free manner. This likely means that I will become a lifelong customer."

It's best not to have a sign that is too flashy - think in simple terms. It is not necessary to spend a lot of money on fancy letters or colors, it's just about getting the information out as quickly as you can. In the long run, putting a good deal of thought into what signs are being used may help entrepreneurs gain more clients.
© 2011 All rights reserved. Reproduction with permission.

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