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Directory signs point to better business practices

Originally Posted: 2011/06/07
By , Staff Writer
When it comes to running a successful business, one of the most important aspects is making sure that people are able to quickly locate the offices. This can be especially true for businesses that have set up shop within large office buildings, with dozens of firms sharing the same location. Nothing can be more frustrating for a first-time visitor than trying to figure out where an office is located. If a person is not able to find a business, they could wind up giving up and taking their hard-earned cash to a competitor that is easier to find.

Perhaps the best way to ensure that this doesn't occur is by displaying an indoor directory letter board. The changeable signs can be put up in a central location, either near the entrance or between two elevators. The signs should be designed in a logical way, with businesses organized either alphabetically or by floor. It is important that the building manager keep the directory up-to-date, getting rid of entities that have left and adding the newest tenants.

It can also be a good idea to have the directory boards under a lock and key. This way, only people that should have access will be able to change the letters. Some industries can be cutthroat, and as a result, those trying to undermine a competitor may try to use unethical tactics, such as removing a name from the board. By making sure that only trusted individuals have access, a building manager will help make sure that no funny unscrupulous business practices occur.

It can also be a good idea to have a directory board outside of a building. By putting it near the entrance, those passing by will be able to see what kinds of businesses are housed inside and could make an unexpected visit inside. Imagine a person who has just had a tooth broken and is in dire need of dental work. If they happen to see a dentist or oral surgeon listed on a business directory, it will not only help the person in need but also bring an unexpected source of revenue to the business.

The informational signs are relatively inexpensive and could have major benefits in the end. In order to erect the sign properly, it is best to have an expert assist with the set-up process.
© 2011 All rights reserved. Reproduction with permission.

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