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ALPHABET SIGNS News

A summary of sign news with links to related articles for our business sign customers.

Warm weather means more menu signs

Originally Posted: 2011/05/03
By , Staff Writer
As the weather warms up and people get time off from work, many will undoubtedly take a vacation to a destination they haven't been to yet. And while the historically significant sites can often be the main reason for a visit, the tourists will also be looking forward to trying local restaurants to see what they have to offer.

It's no secret that the restaurant industry is one of the most competitive and difficult to succeed in, especially in popular tourist communities. But how does one restaurant differentiate itself from the countless others in the area? Often, it is not enough to create a better tasting menu or atmosphere for customers. The best way, according to many, is to use signage outside the establishment to show people what they can expect and let them know the eatery is open for business.

Often people on vacation will embrace discovering new places and stopping into the first place they see that is displaying a sign. By having the sign in a strategic place, a restaurant owner can take advantage of this trend and increase profits during the highly important time of year. After the decision has been made to add a sign, the decision must be made as to what to put on it.

The most common thing to put an outdoor menu display case at a restaurant. If there is a special that is not usually seen, then the owner will want to make sure it is featured on the sign, perhaps with an added underline or by printing it in a different color.

For businesses with more cash to spend, it could be a good idea to hire an outside consultant to get an expert opinion on which signs would be best for a particular place. While it may be an added cost in the short term, these industry professionals could show people the right type of sign to have and how to attract a certain kind of clientele.

No matter what type of sign a restaurant ultimately chooses, they can often see increased profits soon after putting them up.
© 2011 All rights reserved. Reproduction with permission.

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