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ALPHABET SIGNS News

A summary of sign news with links to related articles for our business sign customers.

Trade show signs are key to success

Originally Posted: 2011/04/04
By , Staff Writer
One of the most important ways for business owners to increase visibility is by taking part in trade shows. These industry events are one of the best places to extol the virtues of a product or service with those looking to spend money on the necessary items. And while having a superior product or service is ultimately the key to running a successful business, when it comes to getting noticed at industry conventions, having the most eye-catching signs will be key in making sure that professionals make your booth one of the first places they stop.

When it comes to designing these trade show displays, it is important for the business owner or marketing executive to think about what sets them apart from the competition. If your store or business is able to offer similar products at discount rates, it could be a good idea to highlight this fact using bullet points. It could also be a good idea to post testimonials from satisfied clients in clear, easy-to-read font. Additionally, displaying an endorsement from a respected industry leader
provides a qualified reference. A sign that includes a quote like "This company is incredibly exciting and continually impresses me with innovative products and superior customer service. I would recommend its service anytime!" is likely to be most effective.

Once the design is complete, there is another essential detail that business owners must think about - how to erect the actual display. There would be nothing worse than spending a substantial amount of time and money on the perfect sign for a trade show only realize that there is no frame with which to set it up. By using a sign frame stand, it can take just a few minutes to set up without needing special tools. The majority of sign frames are made with aluminum alloy tubes and are sturdy enough to last for a long time.

No matter what type of business a person is engaged in, it is vital to get noticed when taking part in trade shows. With so many other competitors also in attendance, the right sign may be able to get potential clients to stop by and allow them to hear a well-rehearsed sales pitch.
© 2011 All rights reserved. Reproduction with permission.

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