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ALPHABET SIGNS News

A summary of sign news with links to related articles for our business sign customers.

Vegas style marquee sign allowed for Casino in Peoria

Originally Posted: 2010/10/08
By , Staff Writer
Thanks to the amendment of a sign ordinance, a hotel-casino in Illinois will soon have the ability to hang a brand new sign to advertise its business.

In Peoria, Illinois, the Par-A-Dice Riverboat Casino will soon be home to a brand new marquee sign with Vegas inspired lights and glamour. The Peoria Journal Star reports that the sign will be 54 feet tall and 18 feet wide, and add a new level of excitement to the casino environment. The council unanimously voted to amend laws that limited where signs could go on establishments with gambling licenses.

"We're very excited about the sign because it will definitely add a new element to the front door of our facility," the paper quotes Par-A-Dice vice president and general manager Loren Gill as saying during the meeting.

"The current landscaping has been basically eliminated because of the many challenges repairing, maintaining and painting that sign," said Gill. "It was just cost-prohibitive to have landscaping there."

When cities amend sign laws, it can often help the economy as a whole. By allowing for more signage, more money can be taken in and as a result, businesses will pay more taxes.
© 2010 All rights reserved. Reproduction with permission.

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