Your Cart (0)
A summary of sign blogs with links to related articles for our business sign customers.
You need to keep your sidewalk sign simple to be effective. You only have seven lines of four inch letters on a typical sidewalk sign, and research has shown that you have typically less than 3 seconds for a potential customer to read your message.
1. Focus on what your customer wants. Place your key benefit at the top of the sidewalk sign, preferably the top two lines. A supporting message can be placed below but most likely won't be read at first glance. Emphasize what makes your store unique compared to your competitors. Do you offer a lower price, better selection, free trials?
2. Increase readership by displaying your sidewalk sign consistently and rotating its message. People are creatures of habit and drive the same route each day. Use this opportunity to build readership. Bring your sidewalk sign out each morning and change its message every 3-4 days.
3. An old adage in the billboard industry is to keep it under seven words. If your message is longer, break it down to several messages and display it on your sidewalk sign over a few days.
4. Use a positive voice with action verbs in your message. Your sidewalk signs message has to be clear to your readers. If your message is confusing, your readers won't stop and ask for clarification, they'll go somewhere else.
5. Keep your sign clean. Your sign is your first impression. Make it a good one. Replace broken or missing letters. A little Windex goes a long way!
6. Treat your readers as neighbors by occasionally displaying on your sidewalk sign community announcements, holiday celebrations, or charitable events.
7. Repeat any newspaper, radio or direct mail advertisements on your sidewalk sign.
To write attention grabbing sidewalk signs you need to keep it simple and consistent. Plan different messages, cut them to seven words and consistently display your sidewalk sign each day.
There are many types of sidewalk signs like a-frame sidewalk signs, springer sidewalks signs, chalk board sidewalk signs, swinger sidewalk signs, plasticade sidewalk signs and dry erase sidewalk signs. The nice feature is that they are portable sidewalk signs or they are able to folding sidewalk signs.
Posted: February 11, 2014
Businesses are always looking for new ways to advertise. Sidewalk signs are a popular choice, but there's a whole host of signs out there. Do you want an a-frame? Something that swings? Plastic or metal? Letters, write on/wipe off or a poster?
Posted: December 19, 2007
Congratulations on your purchase of the Swinger Sidewalk Sign, a revolutionary method to get your message out on the streets. The traditional A frame sign's design created a pocket for the wind to blow it over. The Swinger Sidewalk sign is more stable because a slight breeze will gently rock the sign face in its cradle. In fact, the swinging motion generates more attention to your message sign.
Posted: July 10, 2015
Many sidewalk signs are made to hold just one size letter This can sometimes be challenging for business owners or event planners because certain information needs to be emphasized. Our metal A-Frame Sidewalk Sign is the exception. It can hold 2 inch letters, 4 inch letters, 6 inch letters and 8 inch letters. Just skip a track, or two, or three, and you can make a message as unique as your business! This Photo Art Gallery in Spencerport, NY decided to emphasize their product line rather than their name. This is a great strategy unless you're a brand name.
