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A summary of sign blogs with links to related articles for our business sign customers.
Well, they took a name similar to my company's name - Alphabet Signs.
While surfing the web on Monday an article headline caught my eye that read 'Google is now Alphabet'. I was confused. Was this a joke? Was this about me? I read further on the Google blog where Larry Page announced that Google has formed a new company named Alphabet which is an umbrella organization for all their properties. They liked the name Alphabet because it is a collection of letters that represent language and is core to how they index all the world's knowledge.
Larry searching for a new company name reminded me of when twenty-five years ago I too was trying to create a new brand. The World Wide Web hadn't yet been created and I was going door-to-door peddling 'OPEN' signs. Back then, most business searches began with the Yellow Pages.
Thinking of a name for my new business, I realized that most signs used letters and graphics as its component and I should use 'Alphabet' in my name. It also would list me first in the Yellow Pages.
Since then, my business, Alphabet Signs, has grown to include over 3,500 hundred sign products in 100+ categories. We offer quality products tested by sign experts at discounted prices. Many of the products are in stock and ship out within one business day with manufacturer guarantees.
A lot more had changed in those twenty-five years. I've tested every fad and business model. I've seen the ups-and-downs of each business cycle and the great recession. I transformed from a large bricks-and-mortar retailer to a pure Internet retailer. Today, we rely heavily on Google search and now they have a similar name.
Will this affect me? Surely no one would confuse Alphabet Signs for an Internet search giant. I like to flatter myself thinking that maybe Larry, Sergei or Sundar actually visited my site and became inspired by its quality and the name. Great minds think alike so I must be in prestigious company.
Most likely, sharing a similar name with Google will have little effect on my business. The way that users search today and the way Google has developed its AI, it can easily discern queries for signs from search. At worst, I may have to keep a close eye on my keywords and maybe add a negative exact match my brand name. I don't want to accidentally create Google ads to promote Mr. Page and Mr. Brin!
Posted: February 19, 2015
One of the most common questions we get about mounting building letters is: how long are the studs? Stud lengths will vary depending on the size of letter. The taller the building sign letter then the longer the stud required. For example, a 6 inch letter will probably have a 2 inch stud; whereas, a 24 inch letter might use a 4 inch stud. Alphabet Signs can provide any stud length from 1 inch to 6 inches.
Posted: February 28, 2013
Our sign letters are available in many colors to help your business name stand out and grab a viewers attention and set an image for your establishment. We offer our building sign letters in 42 different colors. The building sign letters are also available in different type styles and made from either plastic or metal. The plastics are usually pigmented in color and just like metals can be painted. The paints used are industrial acrylic paints typically found in an automotive body shop.
Posted: July 1, 2015
Building letters for businesses, building numbers for houses or names for schools are all great uses for plastic building sign letters. They are available in many sizes, fonts and colors to meet a variety of needs.
Posted: February 9, 2009
Jim and Sharon are the very embodiment of the American dream. Two people from the heartland, who took a chance on themselves, and with hard work and determination, became rich beyond their wildest dreams. In a phone interview, conducted while Jim drives over the mountains towards home, he candidly reminisces about his early years as a kid in Randolph, Minn, population 250
Posted: April 5, 2013
Gemini Incorporated, a leading manufacturer of sign letters since 1963, has just released their 2013 special edition product catalog. At Gemini, quality workmanship is not a nostalgic ideal from days gone by. It is Gemini's dedication to quality sign letters that has kept them at the top of the sign industry for over fifty years.
Posted: December 28, 2012
A library in Colorado uniquely displayed their acrylic letters from Alphabet Signs and had the most eye-catching photo of the year
Posted: March 8, 2013
You may be required to procure a permit from your local municipality to install sign letters on your building. The municipality will often request wind load data on the structural stability of the sign letters. The following are the calculations for the wind load of Gemini sign letters. These calculations are only for the sign letters and not how you attach the letters to your building.
Posted: January 29, 2014
Does Alphabet Signs offer flange mounted building letters? This is a question we often receive, and often, we will try to discourage this type of mounting. These brick-mounted red building letters are formed plastic letter style with a flange mount. There are many mounting options, and for stability and long lasting durability, we discourage the flange mounting method for building sign letters.
