In Manatee County, Florida, local officials recently approved a giant sign outside one of the most popular athletic facilities in the area.
The Bradenton Herald reports that the Manatee County commissioners recently approved an 880-square-foot digital sign with changeable letters outside of the Ellenton Ice & Sports Complex. The complex's owners, state Senator Mike Bennett and business partner Marvin Kaplan, complained that the current 131-square-foot sign was too small for motorists to notice from I-75.
The sign will not just serve commercial purposes. The news source reports that the sign will also post Amber Alerts and Silver Alerts, as well as other important messages for the community. Based on this commitment, the proposed sign received support from Manatee Sheriff Brad Steube and Drew Kesse, President of the Missing Children's Day Foundation.
"[Digital signs] are the best way of getting the information out there quickly," said Kesse in an interview with the news source. "I wish I had that sign for [daughter] Jennifer."
Other communities around the country have begun to amend current laws to meet the growing demand for digital signs. In Rapid City, South Dakota, the local government discussed tightening regulations on electronically enabled signs. According to the Rapid City Journal, the aldermen recently voted 4-0 to discuss new ordinances for the signs.