Sign News

An increase in the number of permit applications for the installment of temporary sidewalk signs has forced the town of Hailey, Idaho to reconsider its stance on the signs, also called sandwich boards, according to the Idaho Mountatin Express and Guide.

Local business owners use the signs to draw attention to their stores. In recent weeks, the town ruled that balloons attached to the signs must be taken down as they are a possible hindrance to drivers.

The city received four new permits for sidewalk signs on Main Street in recent weeks, but the current law allows for only two per street corner on a first-come-first-serve basis.

The town council will work with the Hailey Chamber of Commerce and South Valley Merchants Alliance to draft a new law that works for all sides. Local town officials and store owners have been especially happy with the cooperation of all sides to make the potential new laws less restrictive and vague.

Fair Haven, New Jersey recently decided to reconsider its laws on sidewalk signs following the objections of several local store owners looking to increase business without spending too heavily on advertising.